Our Vision

Launched in 2009, ecru has established itself as a leading fashion destination for stylish women seeking elevated wardrobe staples.

Ecru is where fashion and commerce meet. We are proud to offer unparalleled customer service, guidance from fit specialists, styling services and fast shipping options…….all an email, chat, or phone call away.

Our goal is to inspire woman with beautiful, functional fashion for wherever life takes her.

The Philosophy 

Our priorities are fabric, fit, details and that special spark that makes our clients reach for their favorite ecru pieces, time and again.  We aim for ecru devotees to move effortlessly from the office to dinner, from the weekend to vacation in sophisticated style.

Known as Makers of the World’s Best Fitting Pants, we strive to consistently deliver styles that offer ease of dressing to modern, chic women with the perfect fit.


As a champion of women everywhere, we are grateful for the opportunity and the responsibility to empower women for a better future starting with our own company.  From ownership to our committed team of professionals, 75% of leadership positions at ecru are held by women.

We also celebrate inspiring women through our philanthropic initiatives to forge a better tomorrow.  We are proud to partner with Uncommon Threads, a non-profit organization on a mission to lift women’s self esteem with clothing donations, workshops and mentoring programs.

We'd love to hear from you

We greatly appreciate customer feedback…….your needs, must-haves, inspiration and lifestyle – we look forward to getting to know you.